How does WebPR Work?

Working with Clients
Step 1) Pick Your Program Level
Step 2) The First Press Release
Step 3) Distribution
Step 4) Your Website
Step 5) Share the “Good News”
Step 6) How Did We Do?
Step 7) Let’s Do It Again!

How We Work with the Web Media
Step 1) The World of The Web
Step 2) Added Coverage
Step 3) Follow Their Lead
Step 4) Let’s Keep It Going!


Working with Clients

Step 1.) After you pick your program level we will do an assessment of your company and brand(s) to determine a WebPR Schedule. This schedule will be driven by such items as seasonality of your product, new product introductions, case studies, company events and awards, unique editorial angles (click here for a really unusual one) and other information that would interest the press, Google News and web publishers.

Step 2.) After we’ve developed your WebPR Schedule, we’re ready to write the first Press Release. We do any needed interviews and then write a first draft. You review that draft and make any needed corrections and send us a photo to go with the release. Remember: nothing is ever released without your final approval.

Step 3.) Next, we’re ready to distribute the Press Release to the media and Web publishers. We do that through several different channels and target the Press Release to your categories and geographic areas.

Step 4.) We post your Press Release on your web site so that as soon as the media and Web Publishers start hitting the Press Release they can get to your web site for more information.

Step 5.) We send an e-mail to your customers and consumers telling them about the “good news” that’s in the Press Release and about all of the coverage that it’s generating. We include a link so they can go to your web site and see the press release. We also send a link to Google News so they can see your coverage first-hand.

Step 6.) We give you a report on each Press Release (two weeks after release) that covers the following details:

  • The Press Release as it looked for distribution
  • The total number of hits, reads, print-outs, pass-alongs and PDF downloads
  • Media lists and Web sites that picked up the release (traceable pick-up)
  • Your web site hits showing your customer/consumer activity and who visited
  • A list of keywords most used to search for your information (usable in the next release)

Step 7.) We begin the process again with the next release.


How We Work with the Web Media

Step 1.) We write to fit the editorial world of the Web. As trained writers for editorial material, we’re able to position your company, brand and product in “newsworthy” language so editors and publishers are presented with well-written, balanced material for their readers.

Getting coverage and getting placed on web sites is all about getting a well-written Press Release or article in the right hands at the right time.

Step 2.) In addition to targeted distribution of your Press Release, we leverage our relationships with editors and publishers to get additional coverage for your material.

Step 3.) Tracking what each editor and press outlet has picks up has given us the experience to position our clients appropriately, thereby gaining a high level of success in placement. We know what the press and the Web publishers are looking for. We’ve seen that our Weber process leads to your success – not only in generating coverage, but also by strengthening your brand and ultimately increasing your revenue.

Step 4.) The final step is to continue to present good ideas and material to editors and publishers. We do this by visiting with them in-person and by continuing our relationships with them on a regular basis.

Click here for more information on a WebPR Program for you.
Click here to see a case study from Pretzel-maker Snyder’s of Hanover or TIC Gums, a food ingredient company.