Web Marketing:
The New Reality of Marketing and Selling
Web Marketing has many facets and challenges that come with using digital formats to reach your prospects and customers. Frankly, most marketers don't know what they're doing and the top guys know even less.

That's where we come in. We can help you successfully navigate your way through the Web Marketing world and use Internet and Digital Marketing to work for. If you don't have a presence on the web, you're invisible.

Here's what you need to add to your marketing mix:

Search Engine Optimization (SEO)
Your website is your greatest marketing asset and can be a real workhorse for you if you have your site optimized. That means paying attention to the items that Google deems important:

• Keywords
• URLs
• Meta tags
• Page titles
• H1 and H2 content
• Body content
• Inbound links
• Continuity and relevancy between your keywords and your content

You'll need some help in SEO, and that's where our expertise comes in. We'll examine the appropriateness of your keywords, examine your competitors' and their keywords, and make recommendations for necessary adjustments. Then, we’ll either give you the corrections for your webmaster to make or make the adjustments for you. Either way, you'll see how optimizing your site can make a big difference in your prospects finding you at the time when they are in a buying window.

Search Engine Marketing (SEM)
When you want to push the needle on your buying speedometer harder, so your prospects can find you even faster, you'll want to do Search Engine Marketing.

Search Engine Marketing has several aspects that make it the engine to drive traffic to your site.

Pay Per Click (PPC)
PPC is when you pay to have an ad in a search engine (for example, Google Adwords are PPC ads) that shows up when prospects are searching on specific keywords. So, if you are using the same keywords in your ads that they are using in their search, you would be a perfect match. With PPC, you only pay when someone clicks through and goes to your website. You can increase traffic almost instantly when you have the right combination of keywords and costs per keyword.

To help you manage your PPC campaigns we:

• Create the strongest pulling ads
• Manage the placement and the campaign purchase
• Monitor the effectiveness during the campaign (manage the Click Through Rates - CTR)
• Review the promotional efforts, landing pages, and performance through the day
• Make necessary tweaks

We'll also help you determine if you should be doing Google Adwords on search or on their new Display Network, PPC on Yahoo! or Bing, or using LinkedIn's newest opportunity for PPC. There are lots of options and we'll help you find the best combination for your campaign.

That's it! These tools, combined with Social Media, will get you more website traffic and more business. Get started today...give us a call!