We feel technology
should be used to
connect with people.
Here at North Star, we have a creative formula that applies to all of our work, especially interactive technology.
Interaction + Discovery = Memorability.
Take a web site, for example. When creating a web site the main objective is to get consumers to come to the site, learn about the product or services offered, and (hopefully) decide that it’s the best choice for whatever they need. Well, the most effective way to do that is to make it worthwhile for them to come.
Making your web site interactive, while adding an element of discovery (or as we like to put it, the “A-ha!” moment) will not only get your consumers to remember your site, but return to it as often as possible just to see what’s new. The result? A “sticky” web site.
So the question is…how sticky is your site right now? Contact us for more "stickiness."
"A computer terminal is not some clunky old television
with a typewriter in front of it. It is an interface where the mind and
body can connect with the universe and move bits
of it about."
— Douglas Adams, Author