1.) The Power Principle of Market Knowledge
“He who knows the market, understands the market, owns the market.”

2.) The Power Principle of Segmentation
“He who knows and understands the sub-markets, owns them.”

3.) The Power Principle of Differentiation and Positioning
“He who knows how he is different, why it’s important, who cares, owns the market.”

4.) The Power Principle of Relative Value (Relevancy)
“He who knows how important he is to his buyer, owns the process."

5.) The Power Principle of Venues
“He who knows the many ways to the ear of his market and uses them, owns the market.”

6.) The Power Principle of Frequency
“He who knows how often to be there, and is there, owns the market.”

7.) The Power Principle of Clarity
“He who knows how to be precise, concise, succinct and relevant in his message will own the market.”

8.) The Power Principle of Attribution and Reputation
“He who knows that a brass ring does more than shine, owns the market.”

9.) The Power Principle of Continuity
“He who knows of every man’s myopia, owns the market.”

10.) The Power Principle of the Human Touch
“He who knows that people buy from people, owns the market.”