Whose Job Is It, Anyway? — Marketing's Job vs. Sales' Job
Selling is tough work; probably the hardest job in the company. Dealing with daily rejection, hard-nosed prospects and an often-skeptical management can push any salesperson over the top. And that’s why marketing is so important.
It’s marketing’s job to get your company on the buyer’s “short list.” It’s sales’ job to close the deal with the buyer who has you on his “short list.”
It’s marketing’s job to strategically position your company and brand. It’s sales’ job to leverage that position, reinforce the position and use it to make you stand out and be different.
If marketing doesn’t create points of differentiation, then sales has the tough job of selling a “me, too” product.
If marketing doesn’t communicate key messages with frequency, repetition and persistence, then sales has no brand or company awareness to build on.
It’s marketing’s job to find market segments, unique needs and product solutions so sales can close the deals.
It’s marketing’s job to communicate, communicate, communicate so sales can close, close, close.
If you’re interested in how marketing can get you on the buyer’s “short list” so your salespeople can close more deals, give us a call. We have a quiz you can take so you know if your marketing or your sales need correction.
North Star Marketing is a unique marketing and branding firm with 15 years of marketing, branding and public relations services. Call (717) 392-6982 for an information packet on our PR program “Newsmakers”, or visit www.northstar-m.com.
For more information, go to www.northstar-m.com or e-mail Kae Groshong at kgwagner@northstar-m.com or call (717) 392-6982.
