“Lifestyle, Design and Luxury” Products
New division to help manufacturers with branding
North Star Marketing, Inc. recently announced a new division that is focused on branding products for manufacturers in the Lifestyle, Design and Luxury categories.
“Products that are driven by design are in desperate need of good brand building,” noted Ralph Wilton, director of the new division. “Without strong branding, these products can easily get lost in a sea of merchandise.”
Wilton’s division will focus on Branding Basics for manufacturers who want to increase their sales and increase the value of their brand. “Branding is what secures a company’s future. Otherwise, you’re on the ‘me-too’ bench without a clear reason for the consumer to purchase your product,” said Wilton. “Branding is the only thing that will save you from being a commodity.”
Wilton has over 15 years of experience in the category and can be reached at rwilton@northstar-m.com. North Star Marketing is a boutique marketing and branding firm with 15 years of marketing and branding services. Call (717) 392-6982 for an information packet, or visit www.northstar-m.com
For more information, go to www.northstar-m.com or e-mail Kae Groshong at kgwagner@northstar-m.com or call (717) 392-6982.
