MARKETING TIP #164
What Matters Most for Lancaster, PA in 2011: Ultra-Focus

It's blatantly obvious by now that being found in a Google search and showing up on the first page should be your main marketing focus. If you don't show up on the first page, you're basically invisible.

Google does want
you to show up on the first search page, but you have to meet their criteria.

Google's mission, as stated on the company information page is "to organize the world's information and make it universally accessible and useful."

In addition, Google says the following:

"As a rule, Google tries to find pages that are both reputable and relevant.

If two pages appear to have roughly the same amount of information matching a given query, we'll usually try to pick the page that more trusted websites have chosen to link to.

Still, we'll often elevate a page with fewer links or lower PageRank if other signals suggest that the page is more relevant.

For example, a web page dedicated entirely to the civil war is often more useful than an article that mentions the civil war in passing, even if the article is part of a reputable site such as Time.com."

So, while Metadata is important, Google also focuses on your on-page copy and back links to make sure that you are relevant and providing information that will be useful for their customers who are using their search engine capabilities.

Basically, Google's goal is to help good sites rank higher and to develop techniques that keep deceptive or spammy sites from showing up in Google's search. Click here to learn more, straight from Google itself.

Talk soon,


Kae Wagner
President - North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing