MARKETING
TIP #091
Q2 Review: Growing, Evolving and Succeeding
Q2 was a banner quarter for North Star Marketing. We’re helping 14 new clients from the Lifestyle, B2B Service, Manufacturing and Food sectors grow their business through Public Relations, Branding and Positioning, and Interactive Web.
We’re always analyzing and evolving our processes to stay ahead of the curve. Our branding process is the latest of our tools to go through an evolution. We’ve taken the foundation of our previous process and streamlined it. Identifying your customer’s voice, the foundation of your brand, is now the first step in your Roadmap to brand equity. We just completed a Brand Roadmap for several new clients and have received tremendous feedback on the results.
Our staff has also grown. Mary Anne Piccirillo has joined our team as Director of Public Relations. Mary Anne has over 13 years of corporate, retail and product public relations experience. She has earned product placements in national publications such as House Beautiful and Better Homes & Gardens Special Interest Publications. She has written monthly columns for trade publications and has ghost-written articles that have appeared across the U.S. She has also produced press events, international press junkets and special events.
We’re looking forward to a dynamic future for Public Relations at North Star! Give Mary Anne a call any time to find out some of the really cool things P.R. can do for you. You can reach her at 717-392-6982, x-109.
Our clients and team have seen some great successes this quarter. Flinchbaugh Engineering completed their first podcast which was downloaded over 200 times in the first eight days. The Snyder’s of Hanover Multi-grain line received a national product placement in Rachel Ray magazine and on CN8 (Comcast’s network).
Our team completed new collateral for StoudtAdvisors, a new catalog for Costume Gallery, a new website for The Center for Family Business at Elizabethtown College, and a new product launch of the Furmano’s 100% Organic line.
We have assembled a very talented team here at North Star, so beginning with the next Tips, our stars will share their expertise with you. We’ve roadmapped some interesting topics to share, including tips on sales, public relations, marketing, interactive and creative.
Whew, it’s been a busy quarter!
Talk to you soon,
Kae Groshong Wagner
CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing
