MARKETING
TIP #086
Book Review on
"CEO's Little Black Book"
Check out the latest review on Kae Groshong Wagner's book, "The CEO's Little Black Book on Branding" from B2B magazine. If you don't have your copy of the book, go to our web site www.northstar-m.com and order a copy from our store. It's an easy read for everyone wanting to learn more about branding. For more information on B2B magazine go to www.business2businessonline.com and read the latest business features. It's a well-written publication and has a unique point of view for businesses. Thanks B2B for your review.
The CEO’s Little Black Book on Branding
by Kae Groshong Wagner
Polaris Press, 2005: Pp. 137
(Spiral Bound)
4 out of 5 stars
In a competitive market, brand and price are the only determinants of buying decisions. Brand is the bulwark separating a company from the anarchy of commodity markets. A brand is an understanding. It is about the relationship between an enterprise and everyone else. It is the result of data arranged in minds to become information that leads to tactical decisions. It’s a dynamic perception – as variable as the weather in March.
To read the entire review, click here.
Talk to you soon,
Kae Groshong Wagner
CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing
