MARKETING
TIP #080
Public Relations Gets Results
Get your buyers to come to you through the power of the media. Like Starbucks, you can use public relations to grow a brand and create increased market share. PR power holds true for consumer products as well as B2B products and it works for professional services, too.
Why does it work so well?
Buyers are tougher to find today and they hide behind a wall of both electronic and human gatekeepers. So you have to be highly visible in a very credible way for them to even look up your web site. And, catching the media’s eye is still a very effective way to establish credibility and create a buzz, both in print and on the web.
Here are some examples of PR buzz that we’ve created:
- We positioned a client’s mascot in the crowd outside of The Today Show and got 4 minutes of airtime and 11 million viewers.
- We generated product placements for a snack food company on The Rachel Ray show; not once but twice.
- We introduced a refreshed product in the candy category and got national trade press that resulted in increased distribution from a major company.
If we had the opportunity to use public relations for every prospect, they would be amazed at the sustained growth their company would experience. When you have a complex sale, don’t know how to find your layers of buyers and want the most cost-efficient way to use your budget, then public relations is for you. Call us to get the buzz started.
Talk to you soon,
Kae Groshong Wagner
CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing
