MARKETING TIP #079
Spam Filter Food

If you’re working on an e-mail campaign, beware of the spam filters that will kick you out into cyberspace. Here’s a list of 20 words, according to the folks at www.businessknowhow.com  that are guaranteed to get you kicked out if you use them in your subject line:

  1. Amazing
  2. Cancel at any time
  3. Check or money order
  4. Click here
  5. Congratulations
  6. Dear Friend
  7. E-mail Marketing
  8. For only ($)
  9. Free (including toll-free)
  10. Great offer
  11. Guarantee
  12. Increase Sales
  13. Order now
  14. Promise you
  15. Risk free
  16. Special promotion
  17. This is not spam
  18. To be removed
  19. Unsubscribe
  20. Winner

Remember to keep your subject line as simple as possible and avoid using hard-sell language. As a rule of thumb, the more your subject line sounds like an ad, the more likely it will be ignored or will end up in a spam folder.

Talk to you soon,

Kae Groshong Wagner

CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing

P.S. Click here to see the latest photo entries for North Star Marketing.

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