MARKETING
TIP #074
Keeping Your PALS
I came across this interesting acronym on a web site recently and thought I’d share it with you. Unfortunately, I no longer have the name of the author, but wanted to share it with you anyway.
“As you fine-tune your business plans for 2007, I thought I'd share with you the acronym that we use to help with personnel decisions. I look for PALS – people who are Passionate, Articulate, Likable and Smart. If I have a team of PALS, we'll be more successful than anyone else. Here is what I mean:
| Passionate | For me, this is the most important characteristic. Passionate people are infectious. They come up with great ideas. They are not satisfied with just being good – they want to be great. They motivate others on the team to be even greater. They want to be much better than the competition. |
| Articulate | Articulate people get to the point quickly. Their empathy and tone of voice allow for open, productive dialogue. They are equally as good at listening as they are at speaking. Their written words are brief and leave little room for misunderstanding. |
| Likable | Likable people are the ones you look forward to seeing. They smile and laugh a lot. They are willing to help wherever needed. Their ethics are uncompromised. You would trust them with your checkbook. |
| Smart | Smart people make the right decisions quickly. They have experience to draw from, but don't rely on "rules of thumb" that may no longer apply. They are often highly educated and well-respected. They understand and appreciate the importance of all aspects of the business. |
Some may argue that the most important acronym in 2007 will be CASH. If you have the right people, I believe you are likely to generate the most cash.”
Talk to you soon,
Kae Groshong Wagner
CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing
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