MARKETING TIP #072
A Slice of Success -
Cool Campaign

Online Media Daily regularly reports on ad campaigns as they're breaking across the country. Kylene Conrad, one of our Brand Specialists at North Star Marketing, spotted this one and passed it on to me. It's a great campaign because it's so succinct and straighforward, but has a nice whimsical twist to it.

High expectations for a local campaign: Anthony's Pizza & Pasta, a Denver-based franchise, launched a unique outdoor campaign promoting its New York-style pizza. The company takes the New York theme seriously, targeting transplanted East Coasters with a play on the iconic I heart NY theme, replacing the heart with a slice of pizza. Another ad shows a subway map and a special line to Colorado. An authentic New York-style cab was driven around the city, featuring the copy, "It was a hell of a fare to get here." Lastly, "transplant" bumper stickers were mailed to 500 Denver residents who moved from the tri-state area. Click here, here, here and here to view the work.

Fun stuff for a pizza joint, eh? If you're interested in more campaigns and how you can use a campaign to help your brand, send us an e-mail.

Talk to you soon,

Kae Groshong Wagner

CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing

P.S. We've moved The Sales & Marketing Forum to the Clipper Stadium - Home of the Barnstormers. It's a great venue for developing your Sales and Marketing skills. Click here for more info.

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