MARKETING
TIP #055
Manufacturers to Increase Online Spending
More than 75% of manufacturing companies will be increasing their online marketing budgets in 2006, according to an annual survey of industrial marketing executives conducted by Somerset, NJ-based SVM E-Business Solutions.
SVM E-Business Solutions president Bob DeStefano said in a statement that the study, which surveyed more than 220 marketing executives at U.S. manufacturing firms, confirms that Industrial marketers who hesitate to embrace online marketing will miss a critical opportunity to increase sales, grow market share, and strengthen relationships with customers, he said.
The 2006 E-Business Trends in Manufacturing Report identified the following key industrial marketing trends:
* Industrial marketers are increasing spending on Websites, search engine
optimization, and e-mail marketing while decreasing spending on magazine
advertisements, trade shows, and direct mail.
* Websites are becoming the hub of industrial marketing. In fact, more than half
of all manufacturers consider their Website to be their most powerful marketing
tool.
* Manufacturers are turning to search engine marketing to help drive sales lead
generation efforts. About half of industrial marketers engaged in some form of
search engine marketing in 2005, and this will increase significantly in 2006.
* Manufacturers feel online marketing is more effective at producing measurable,
business-building results.
Talk to you soon,
Kae Groshong Wagner
CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing
P.S. Click here to check out our manufacturing program.