MARKETING TIP #052
Sales Myths You Need to Dispel

Myth #1: Top Academic Grades Equal Top Sales Results
Fact: Sales talent is inversely related to school grades. It is easier to teach basic engineering concepts to a sales professional than it is to teach an academic “genius” to sell.

Myth #2: The Best Salespeople Will Make The Best Managers 
Fact: When you convert a sales superstar into a manager, three things happen:

  1. You lose a great salesperson
  2. You gain a mediocre (or worse) manager
  3. Customers suffer

Myth #3: Every Salesperson Seeks Career Promotion
Fact: Good salespeople seek two things: independence and financial reward. These primary drivers veer far from the political wrangling and bureaucratic inter-dependence often present in a management position.

Myth #4: Highly motivated, Hardworking Individuals Can Sell Anything To Anyone
Fact: Being a “Jack of all Trades” still translates to “Master of None.” Only “Masters” produce top-line results.

Myth #5: Creating A Better Mousetrap Drives Customers To Your Door
Fact: Nearly 85% of all new products patented in the United States Patent Office never succeed in the real world.

Myth #6: The Internet Will Eventually Eliminate The Need For Salespeople
Fact: E-Commerce companies that don’t offer “real people” to relate to and consult with customers are over seven times more likely to fail.

These myths/facts are courtesy of HR Chally, a group that tracks sales trends. We’ll be covering additional sales trends in future issues of our newsletters, but call us in the meantime. We’re able to help you sell more with a better brand.

Talk to you soon,

Kae Groshong Wagner

CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing

P.S. Manufacturers: Click here to sign up for our upcoming workshop on “Selling to the Fortune 500.” You won’t want to miss it.

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