MARKETING TIP #050
Creating a Great Tag Line
Marketing slogans help to build brands and business. Tag lines that are compelling deliver an electric surge to consumers and buyers – a current that is singed into their brains. Recently, Steve Cone published a book “Steal These Ideas: Marketing Secrets that will Make You a Star” and he gives seven tips to help you create a great slogan:

  1. Think about incorporating your company name.  “Coke. It’s the real thing.”
  2. Try to use a phrase that rings true with all employees, no matter what their division or job skill. “When it absolutely, positively has to be there overnight…”
  3. Even if you don’t operate worldwide, assume you do.
  4. Don’t throw out an old line because it’s old. In fact, you might have an old slogan that could be brought back or updated. “We bring good things to life…GE”
  5. Don’t create a slogan by committee.
  6. Create a jingle that brings the slogan to life. “Oscar Meyer Weiner…Oh, I wish I were…”
  7. Once you have a slogan that is shorthand for what your company is all about, stick with it forever.

For more of Cone’s great book, go online at www.amazon.com.

Build your brand now with a great tagline and reap the rewards tomorrow.

Talk to you soon,

Kae Groshong Wagner

CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing

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