MARKETING TIP #048
“Level-5 Leadership”
Great brands are the result of great leadership, great strategies and great execution.  In Jim Collin’s insightful book, “Good to Great,” he outlines the qualities of great leaders, what he calls Level-5 Leaders.

Level-5 Leaders have the following qualities:

  • Company-first mindset:  Level-5 Leaders place their ambition for the company ahead of their ambition for their own careers.
  • Humility:  Level-5 Leaders see themselves more as a part of the company than as the Messiah leading their company to the promised land.
  • Fanatical Drive to Succeed:  These leaders have an unwavering internal resolve to get the job done. Yet, they know how to bring out the best in others and get willing participation.
  • Persistence:  These leaders are the “Steady Eddies” in the company. They keep moving forward every day, no matter what the obstacle. 
  • Future Orientation:  Level-5 Leaders take a long-term perspective on the business. They forego short-term, immediate gratification for long-term success.
Level-5 Leadership is a must-have for good brands. If you haven’t read the book “Good to Great,” buy it today at www.amazon.com.  You’ll be glad you did.

Talk to you soon,

Kae Groshong Wagner

CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing

<< Marketing Tips Home