MARKETING TIP #033
The Top 10 Rules for Small Business Success
In a recent e-mail from Brian Grinonneau, a business consultant with “About,” these rules were noted as the foundation for small business success:

  1. Target: You are not all things to all people. Decide on your niche - narrow your focus and broaden your appeal.
  2. Be different: If your competitors are doing it - don’t. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.
  3. Build a team: Don’t hire an employee to fill a position. Employ a person to be part of a team to build your business.
  4. Be fast: Time is a precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and e-mails now.
  5. Say Thank You: A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old-fashioned way; take pen to paper and write them a note.
  6. Be consistent: Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always.
  7. Smile: Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you.
  8. Fanatical Optimism: The glass must always be half full. Attitude will always win out in the end and infect all of those around you.
  9. Sell soft: Don’t ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.
  10. Leave your comfort zone: Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.

Talk to you soon,

Kae Groshong Wagner

CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing

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