Branding Inside — How Engaged are Your Employees?
If your employees aren’t engaged with your brand, how can you expect your consumer to be? Gallup recently did a study that showed that if all of your employees were “fully engaged,” meaning playing at the top of their game and happy about it, your customers would be 70% more loyal, your turnover would drop by 70% and your profits would jump 40%.
If your company is anything like the 300,000 businesses in Gallup’s worldwide database, between 50 and 60% of your employees are not doing their best work, probably because you haven’t found a way to get them excited about your goals or to make them feel that their own needs and contributions are important, according to a Fortune magazine report on the study.
In addition, according to Gallup, you have 15 to 20% who are “actively disengaged.” They’re just showing up and going through the motions and may quit at any time. Over all, 75% to 80% of your people are achieving much less and feeling far less enthusiastic about their work than they could be.
So, what are the implications of “disengaged” people for your brand? Seems like it would be hard for these employees to give your customers a good brand experience. Ultimately it will erode your brand and lessen your brand equity and value.
Branding Inside is as important as your brand’s message in the marketplace. Watch for next week’s e-mail to see how you can measure your employee ’s engagement with your brand.
Talk to you soon,
Kae Groshong Wagner
CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing