Your Brand's Colors
Color has a deep emotional pull that can be more powerful than words. Colors lodge in the brain in a deeper way than words or images and can overwhelm us with a variety of emotions and meaning.
Color is a memory trigger - Kodak film in the yellow box, the detergent in the red bottle, jewelry in the little blue box and delivery in the brown van. The brain remembers the color of a brand even when the brand name is forgotten.
How many times have you gone to the grocery store - forgotten the name of the brand you wanted to buy (merely a Senior moment!) and then remembered when you saw the colors down the aisle. That’s the power of color.
Think about the brand “The United States of America” and the red, white and blue that brings a lump to our throat and a tear in our eye when we see our flag wave high and proud. That’s the power of color.
Using color consistently brings greater recognition and awareness to your brand. Buyers will remember your brand better when your colors mean something in relation to your brand; when there’s a connection in their minds between your colors and your brand. And when they remember you, they put you on their “short list.”
Can you own a color for your brand? You bet. Just ask UPS, Tiffany’s, Tide or Hershey’s Chocolate. Color enriches our experience of their brands.
Talk to you soon,
Kae Groshong Wagner
CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing