Power of Logos
The look of your brand begins with your logo. This one single icon represents all of the characteristics and attributes of your brand. With one image, you communicate a great depth of meaning.
The Nike swoosh is a significant example. So is the logo for General Electric, McDonald's and Mercedes Benz.
Logos are first recognized by shape, then by color, according to Jared McCarthy of marketingprofs.com. Good logos have unique shapes that are quickly differentiated from the clutter of other logos that the public sees every day. The shape should be simple, clean and quick. Sometimes logos are just the name of the organization in a well-selected font, which is also a form of a logo.
To design a logo that is recognized by shape first, then color, have your logo design done first in black and white. This will give you the ability to judge the shape, design and readability of the design without being influenced by color.
When computer maker Apple first debuted its rainbow colored apple logo with a bite out of it, everyone could immediately understand and remember the name, the brand and the image it was portraying. No more Big Blue - the world of computers was about to become a lot more colorful!
Today, Apple’s logo has evolved. The rainbow is gone and now the logo is used in a transparent or metallic form. The current logo usage is in total lock step with Apple’s latest round of electronic consumer entertainment products. Click here to see the latest from Apple.
Is it time for your logo to evolve? Give us a call for an evaluation. (717) 392-6982 x. 101 - ask for Bowen Smith.
Talk to you soon,
Kae Groshong Wagner
CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing
