Selling = RED
If you haven’t discovered the wit and wisdom of Jeffrey Gitomer, go to www.gitomer.com and sign up for his weekly e-newsletter. It’s worth the read every week.
Here’s a “GitBit” on why his latest book, “The Little Red Book of Selling,” is red.
RED is the color of passion. Passion is the fulcrum point of selling. No passion, no sales.
RED is the color of love. If you don’t love what you sell, go sell something else.
RED is the brightest color. You must be bright in order to convert selling to buying.
RED is the most visible color. You must be visible to your customers with a value message, not just a sales pitch.
And, RED is fire. If you’re not on fire, you’ll lose to someone who is.
“All of these attributes of RED must be present in a salesperson as a basic fundamental of success. If you don’t love it, if you ain’t passionate about it, if you ain’t on fire, you’re gonna lose the sale to someone who is,” concludes Gitomer.
Check out Gitomer’s website. It will give you new enthusiasm for selling.
Talk to you soon,
Kae Groshong Wagner
CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing