Color My World!
We had such a great response to our recent e-mail on color that I thought I’d give you more about color. Colors carry specific meanings, so when we use colors in branding, we do so looking to evoke certain responses. Check your logo and material colors against these color meanings:
Black: seriousness, distinctiveness, boldness, power, sophistication, tradition
Blue: authority, dignity, security, faithfulness, heritage, corporate stability, trust
Brown/gold: history, utility, earthiness, richness, tradition, conservative
Gray/silver: somberness, authority, practicality, corporate mentality, trust
Green: tranquility, health, freshness, stability, appetite
Orange: fun, cheeriness, warm exuberance, appetite, speed
Pink: femininity, innocence, softness, health, youth
Purple: sophistication, spirituality, wealth, royalty, youth, mystery
Red: aggressiveness, passion, strength, vitality, fear, speed, appetite
White/Silver: purity, truthfulness, faith, contemporary, refined, wealth
Yellow: youth, positive feelings, sunshine, cowardice, refinement, caution, appetite
So, how did your use of colors stack up? Time for a makeover? Give me a call and let ’s chat.
Talk to you soon,
Kae Groshong Wagner
CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing
