High Energy Wins!
In a recent e-mail from Blair Singer, author of Sales Dogs, he tells a story of his son’s soccer team and how he helped them turn around a losing streak.
He noticed that there was a lot of grumbling, blaming and pointing the finger at the other team members. Even the coach was buying into the attitudes.
The coach asked Singer for his advice and Singer shared the concept of “Highest Energy Wins!” Singer explained that in the absence of energy, greater energy would immediately fill the void. In a business team meeting, a person with high energy and more charisma will take over the meeting if everyone’s energy is low. Sometimes that’s good and sometimes it’s bad.
Singer went on to say “People pass the ball, want to do business with you, pay you money, buy your stuff if they are gravitated toward you. If your energy is up, you are noticed, you become attractive and the money flows toward you. If you are dormant, comatose, low on energy and spend your time waiting for something to happen, not only will you not be noticed, but if you are, who would want to do business with you or have a relationship with you anyway?”
So take a look at your own energy level. Are you even conscious of it? Do you wish that others would take notice of you and your work? Do you even sometimes feel resentful that you aren’t getting what you deserve? If so, take a new approach. Increase your energy and intention. Remember Singer’s advice: Highest Energy Wins!
Apply this concept to your brand, as well. Is your message a high energy message like iPod’s? Are you drawing attention to your brand through high energy materials. Fill your brand with high energy and watch it take off! High Energy Wins!
Talk to you soon,
Kae Groshong Wagner
CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing