Marketing Myths You Should Throw Out the Window
1.) Marketing is a department.
Marketing is a core function that cuts across all departments in your company. Everyone in your company is a marketer, whether they know it or not. From the moment the phone is answered to the moment a product or service is delivered, there are many “touchpoints” where your employees play a key role in the buying of your brand. A healthy regard for the function of marketing is important so that every point of contact is a positive interaction. It’s how you create the brand experience.
2.) People won’t notice my message.
There’s lots of clutter in the mailbox, the in-box, on radio and
TV, so the novice marketer may be inclined to give up after the first
try. But in marketing, you should never quit. Repeat your message so
many times that you are sick to death of it. That’s just when the
market is beginning to notice. Never quit.
3.) Cold calls are a necessary evil.
Don’t ever make another cold
call in your life. Instead, use your marketing skills to warm up your
customers and prospects so that
you’re
making “handshake calls” instead. “Handshake calls” are
when a prospect knows who you are, wants to see you and starts
the meeting with an extended hand instead of a deaf ear on the
phone. Warm up your
meetings with pre-call, marketing messages that give him the information
that’s needed to welcome you as a prospective vendor.
Don’t let these myths sabotage your sales and marketing efforts. Throw them out the window and get started with the real work of marketing.
Talk to you soon,
Kae Groshong Wagner
CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing