Sales Persistence Pays
We all know that it pays to keep trying and be persistent when selling. But it’s also easy to give up when we lose sight of our goal.
Herbert True, a marketing specialist at Notre Dame University, did some research and found the following:*
- 44% of all salespeople quit trying after the first call
- 24% quit after the second call
- 14% quit after the third call
- 12% quit trying to sell their prospect after the fourth call
This means that 94% of all salespeople quit after the fourth call. But 60% of all sales are made after the fourth call. This revealing statistic shows that 94% of all salespeople don’t give themselves a chance at 60% of the prospective buyers.
So encourage your sales team to keep selling and be tenacious. It’ll pay off!
*For more information, read “The Success Principles,” by Jack Canfield
Talk to you soon,
Kae Groshong Wagner
CEO, Founder — North Star Marketing
Award-winning Author, Speaker
Brand Consultant
CEO Advisor for Sales & Marketing